In the summer of 2016, an IEP administrator reached out to the EnglishUSA listserv. She had just been put in charge of her IEP’s recruitment activities, and, since she didn’t have a background in marketing and recruitment, she wasn’t sure where to begin. She requested that members provide her with advice about resources that she could refer to in order to build her knowledge, obtain market data, and connect with recruiters.
Upon seeing this message, I was sympathetic to her situation. We hear stories of IEP administrators who have found themselves in similar positions again and again. On a personal note, when I started my career, I also had to figure out what resources were out there to help me to find my way. I was lucky–I worked with some amazing colleagues who had decades of experience in this field who were able to guide me; however, I know that this is not always the case for others.
With this in mind, I took a few minutes to write down a list of some of the resources that I use when looking for market data/trends, country-specific information, professional development opportunities, and more. I sent the message directly to this person, and I CCed the Executive Director of EnglishUSA, Cheryl Delk-LeGood, so that she would know that someone had responded to the original message.
Not long after, Cheryl reached out to me and asked if she could share it with the rest of the listserv. She said that the list was really useful, and she suspected that many members of the listserv would be happy to have this information. I told her to go ahead and share it. After that, I figured that I wouldn’t hear much more on the subject.
After my response was shared to the listserv, something interesting happened: I began receiving emails on this subject from several members. Some were simple thank-you notes for sharing that information; however, others were from individuals who had more questions for me about specific sources, strategies, how to learn more, etc. I even ended up meeting some of them at events later in the year and answering more questions about recruitment.
This experience helped me to realize that there is a real need out there among beginner and intermediate-level recruiters to learn where to look for information and what type of information to seek. With this in mind, I decided to create a new page on this website, “Recruitment Resources,” which contains links to professional associations, blogs, market data, print/online publications, social media platforms, and newsletters that I have found to be helpful in the course of my work as a recruiter. It is by no means a complete list of every useful resource out there that is related to our field; instead, it is a compilation of the resources that I have appreciated over the past 9+ years that I have been working in this industry. It is my hope that it will be a useful one-stop shop to help recruiters and IEP administrators to quickly access information that will help them to make effective marketing decisions.
In addition, a new menu category has been added to the navigation bar this website–also called “Recruitment Resources.” This menu will act as a type of “toolbox” for recruiters. So far, it contains the list of Recruitment Resources, as well as a link to one of our previous blog posts about how to prepare for a recruitment visit to an embassy. We will be adding to this menu as we post/collect pertinent information.
I hope that this information is helpful to you, particularly as we approach the 2017 NAFSA conference and prepare for the next recruitment cycle!