Adding value to IEP program offerings
- A blended “Academic English” (AE) program that combines face-to-face learning with online study, with the goal of increasing students’ IELTS score by at least one band in a semester; and
- A free online pre-arrival course for students planning to enroll in their centers in the UK that provides opportunities to practice one’s English skills before beginning their studies in the UK.
I think that this is the type of thing that should make American IEPs sit up and take note.
With recruitment becoming increasingly challenging and with budgets that limit discounts and scholarship money available to our students, we need to look for ways to add perceived value to a student’s program. Offering free online tutoring or structured pre-arrival activities not only can make students feel that they are getting “more bang for the buck,” but also may help to decrease no-show rates.
Another thought: these types of activities could also be used to help students to understand the academic culture of the institution, which may help with their buy-in once they arrive at the IEP.
I would be interested in hearing from any IEP that already offers free pre-arrival services and/or instruction to students and to know if these activities have had an effect on yield rates and student performance. Definitely interesting food for thought!