Category Archives: International Marketing

“Weathering the Storm”

Recently, NAFSA’s International Educator magazine published an article entitled “Weathering the Storm” by Susan Ladika, which spotlighted some of the challenges that IEPs are facing across the US with enrollment and recruitment. It’s interesting because it features quotes and information from IEP professionals across the US (full disclosure: I was interviewed as part of this process). We are certainly recruiting

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Adding value to IEP program offerings

According to a story by Study Travel Magazine, INTO University Partnerships is launching two new programs: A blended “Academic English” (AE) program that combines face-to-face learning with online study, with the goal of increasing students’ IELTS score by at least one band in a semester; and A free online pre-arrival course for┬ástudents planning to enroll in their centers in the

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New Open Doors IEP numbers released

American IEP enrollment declined in 2016

At last week’s NAFSA annual conference in Los Angeles, the Institute for International Education (IIE) released the 2016 data on┬ástudent mobility trends for intensive English programs. At the NAFSA session on Tuesday held by EnglishUSA, IIE, and the US Commercial Service, several important points were made about this data. Here is a recap of some of these points, as well

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Our list of recruitment resources is live!

In the summer of 2016, an IEP administrator reached out to the EnglishUSA listserv. She had just been put in charge of her IEP’s recruitment activities, and, since she didn’t have a background in marketing and recruitment, she wasn’t sure where to begin. She requested that members provide her with advice about resources that she could refer to in order

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