Category Archives: International Marketing

Adding value to IEP program offerings

According to a story by Study Travel Magazine, INTO University Partnerships is launching two new programs: A blended “Academic English” (AE) program that combines face-to-face learning with online study, with the goal of increasing students’ IELTS score by at least one band in a semester; and A free online pre-arrival course for┬ástudents planning to enroll in their centers in the

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New Open Doors IEP numbers released

American IEP enrollment declined in 2016

At last week’s NAFSA annual conference in Los Angeles, the Institute for International Education (IIE) released the 2016 data on┬ástudent mobility trends for intensive English programs. At the NAFSA session on Tuesday held by EnglishUSA, IIE, and the US Commercial Service, several important points were made about this data. Here is a recap of some of these points, as well

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Our list of recruitment resources is live!

In the summer of 2016, an IEP administrator reached out to the EnglishUSA listserv. She had just been put in charge of her IEP’s recruitment activities, and, since she didn’t have a background in marketing and recruitment, she wasn’t sure where to begin. She requested that members provide her with advice about resources that she could refer to in order

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New Series: Trump policies vs. International Education

Recently, I posted a link on my Facebook page and Twitter feed to share NAFSA‘s release of the latest data from their International Student Economic Value Tool. The EVT is basically a study that NAFSA does each year to provide an idea of the economic contribution that each international student makes to his/her local community, showing the data at state

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