International Marketing

My First Facebook Ad Campaign – Part 2: Addressing the Challenges

This is the second post in my Facebook advertising series. To access the other parts: Click here to read Part 1: Pros & Cons Click here to read Part 3: Sponsored Stories In my last post, I discussed some of the difficulties that I experienced when I set up my first Facebook ad campaign a […]

Europe International Marketing Latin America

My First Facebook Ad Campaign – Part 1: Pros and Cons

I recently tried to use Facebook ads for the first time in order to promote a Legal English program for my employer. The results? Mixed. A couple of notes before reading my entry below: This posting refers to the “right column” and “newsfeed” Facebook ads–and not the sponsored stories (more on that later); This was […]