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International Marketing North America

Moving forward in uncertain times

International educators in the United States and around the world reel from the results of the US presidential election on November 8, 2016. What does this mean for IEP professionals, and how do we move forward? Today is November 15, 2016, and it has been one week since the results of the American presidential election […]

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Asia International Marketing

The PIE Insider: Viet Nam

Originally posted on An International Educator in Viet Nam:
Since many of the facts and figures in this Viet Nam update are outdated, below is my (more up-to-date) information, where necessary and available, including sources and some comments. MAA Youth Population Breakdown (2015):  This up-to-date information is from the CIA World Factbook for Viet Nam.…

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International Marketing Latin America

ESL Market News from Today’s ICEF Monitor

Today’s ICEF Monitor highlights three stories related to the demand for ESL programming in Latin American markets–and they are not the “usual” markets that we are accustomed to hearing about.

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International Marketing

Research: More Universities are Working with Agents

Partnerships with agents are among the more controversial student recruitment strategies in International Education. Between 2011 and 2013, the discussion heated up due to proposed recommendations by NACAC related to whether schools should be paying commissions to agents; however, since NACAC clarified its position on the issue in 2013 and 2014, it seemed that American universities would take the opportunity to enter into these types of relationships. Bridge Education Group and Student-Marketing Youth Travel Consultancy released a survey in 2016 to attempt to estimate the pace of adoption of these partnerships among American HEIs. This post provides some background on the issue, as well as links to the research and a brief discussion of some of its key findings.

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Asia International Marketing

Of Smoke, Mirrors, & Educational Consultants

Originally posted on An International Educator in Viet Nam:
I continue to document and add to my rather lengthy inventory the many ways in which educational consulting companies cheat their clients and partners.  This began with an article I wrote in 12/14 for University World News entitled Walking the walk – Ethical agency-based recruitment. Here’s…