Partnerships with agents are among the more controversial student recruitment strategies in International Education. Between 2011 and 2013, the discussion heated up due to proposed recommendations by NACAC related to whether schools should be paying commissions to agents; however, since NACAC clarified its position on the issue in 2013 and 2014, it seemed that American universities would take the opportunity to enter into these types of relationships. Bridge Education Group and Student-Marketing Youth Travel Consultancy released a survey in 2016 to attempt to estimate the pace of adoption of these partnerships among American HEIs. This post provides some background on the issue, as well as links to the research and a brief discussion of some of its key findings.
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