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EnglishUSA International Marketing Recent Posts

“Weathering the Storm”

Recently, NAFSA’s International Educator magazine published an article entitled “Weathering the Storm” by Susan Ladika, which spotlighted some of the challenges that IEPs are facing across the US with enrollment and recruitment. It’s interesting because it features quotes and information from IEP professionals across the US (full disclosure: I was interviewed as part of this […]

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International Marketing Recent Posts

Adding value to IEP program offerings

According to a story by Study Travel Magazine, INTO University Partnerships is launching two new programs: A blended “Academic English” (AE) program that combines face-to-face learning with online study, with the goal of increasing students’ IELTS score by at least one band in a semester; and A free online pre-arrival course for┬ástudents planning to enroll […]

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International Marketing Recent Posts

New Open Doors IEP numbers released

At last week’s NAFSA annual conference in Los Angeles, the Institute for International Education (IIE) released the 2016 data on┬ástudent mobility trends for intensive English programs. At the NAFSA session on Tuesday held by EnglishUSA, IIE, and the US Commercial Service, several important points were made about this data. Here is a recap of some […]

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International Marketing Recent Posts Uncategorized

Our list of recruitment resources is live!

In the summer of 2016, an IEP administrator reached out to the EnglishUSA listserv. She had just been put in charge of her IEP’s recruitment activities, and, since she didn’t have a background in marketing and recruitment, she wasn’t sure where to begin. She requested that members provide her with advice about resources that she […]

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International Marketing

Research: More Universities are Working with Agents

Partnerships with agents are among the more controversial student recruitment strategies in International Education. Between 2011 and 2013, the discussion heated up due to proposed recommendations by NACAC related to whether schools should be paying commissions to agents; however, since NACAC clarified its position on the issue in 2013 and 2014, it seemed that American universities would take the opportunity to enter into these types of relationships. Bridge Education Group and Student-Marketing Youth Travel Consultancy released a survey in 2016 to attempt to estimate the pace of adoption of these partnerships among American HEIs. This post provides some background on the issue, as well as links to the research and a brief discussion of some of its key findings.