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International Marketing North America

New Series: Trump policies vs. International Education

Recently, I posted a link on my Facebook page and Twitter feed to share NAFSA‘s release of the latest data from their International Student Economic Value Tool. The EVT is basically a study that NAFSA does each year to provide an idea of the economic contribution that each international student makes to his/her local community, […]

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International Marketing North America

Moving forward in uncertain times

International educators in the United States and around the world reel from the results of the US presidential election on November 8, 2016. What does this mean for IEP professionals, and how do we move forward? Today is November 15, 2016, and it has been one week since the results of the American presidential election […]

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Europe International Marketing North America

My First Facebook Campaign – Part 3: Sponsored Stories

This is the latest post in my Facebook advertising series. Click here to read Part 1: Pros & Cons Click here to read Part 2: Addressing the Challenges Today’s post focuses on another form of Facebook advertising that I tried over the past few weeks: Sponsored Stories. What is a sponsored story? A sponsored story […]

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International Marketing

My First Facebook Ad Campaign – Part 2: Addressing the Challenges

This is the second post in my Facebook advertising series. To access the other parts: Click here to read Part 1: Pros & Cons Click here to read Part 3: Sponsored Stories In my last post, I discussed some of the difficulties that I experienced when I set up my first Facebook ad campaign a […]

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Europe International Marketing Latin America

My First Facebook Ad Campaign – Part 1: Pros and Cons

I recently tried to use Facebook ads for the first time in order to promote a Legal English program for my employer. The results? Mixed. A couple of notes before reading my entry below: This posting refers to the “right column” and “newsfeed” Facebook ads–and not the sponsored stories (more on that later); This was […]